MADE to specialise in sport. Committed to delivering the best commercial results for talent and brands in market. Bringing athlete's business dreams to life and working alongside the worlds best brands, leagues and teams. MADE.
Collaborating with the best talent and player managers in the business.
MADE up of over 25 years of combined experience, we pride ourselves on our proactive approach and aligning talent with brands that are authentically linked. Grateful to work with our partner, Connors Sports Management who manage the majority of elite AFL talent in the game.
CREATIONS
Designed to assist athletes in creating their dream business, by taking their vision and turning it into a reality.
A collaborative and professional approach, thinking big picture, and importantly capitalising on an athlete’s profile and giving them a project to focus on outside of the daily grind.
SPONSORSHIPS
Delivering genuine value for brands, teams and leagues.
Generating commercial results for clients by creating mutually beneficial partnerships with likeminded brands. Grateful to work closely with Body Fit Training and Bounce Inc.
MOMENTS
We focus on turning ‘Moments into Memories’.
A stable of a select few clients, we strive to work with great people who want to do things differently, creating our own and shared unforgettable experiences.
The Team
Jay Rowlings
Co-founder
Father of two young strapping lads (Boston & Archie), which is undoubtedly life’s greatest gift. Husband to Super Mum Deb who is the glue of our household. Pounding the pavement is my morning ritual, which provides a great launchpad into the day. Love the daily hustle, working with great people, and pumped to be building a business alongside a great mate within an industry that is our passion.
Born and bred in Melbourne, now in Sydney with my wife Lara and dog Winnie. Weather is ideal but trying to educate the Sydney siders on our great game AFL is a work in progress. Have a passion for running, which ties in well with my love of sport – which I MADE my career.
Partnering with MADE has revolutionised our marketing strategy. Their personalised approach, deep understanding of our brand and proactive attitude have propelled our business forward beyond our initial expectations. Their ability to craft compelling content, forge meaningful PR connections, and establish fruitful partnerships has reshaped our brands trajectory. What truly sets MADE apart is their unwavering dedication and professionalism. They’re not just a service provide but a true extension of our team, always going above and beyond to secure our success. Thanks to their expertise and guidance, we’ve seen significant improvement in brand visibility, customer engagement and overall market presence. With MADE by our side, we’re confident in achieving our marketing goals and staying ahead of the industry.Jason Nicholas (Managing Director) & Jacinta Olesen (Marketing Manager)
I have known Will Edwards and Jay Rowlings in a professional capacity for many years. At different times, both looked after my professional career and from a personal point of view, I was very sorry when they left to do their own thing. I like both immensely, and both are very good at what they do. They are both exceptional individuals and people who I have always loved working with, and being around socially. I wish them every success with their new venture MADE, and am sure they will help many brands achieve great things.Hamish McLachlan (Media Personality)
I have loved working with the lads, hardworking and very professional but more importantly it has been a great honest relationship with plenty of laughs which I love most.Isaac Heeney (Sydney Swans)
I have known Will for a long period of time (growing up in Melbourne) and met Jay through commercial opportunities he presented me through MADE’s relationship with CSM. Both are now two of my closest friends, from owning a business together (5th Quarter Camps) to ongoing commercial work. I've full trust in them, and everything they do for me is of integrity and the highest standard. I speak to both Will and Jay almost daily for advice in all aspects of life, not just the work we do together. I couldn’t recommend them enough and know they will have your best interest at heart.Toby Greene (GWS Giants)
MADE has been a fantastic partner and an extension of the BFT business. Their personable approach and professionalism has led to them creating multiple proactive sponsorships for BFT with like minded leading brands, generating strong commercial outcomes. Aside from Will & Jay both being great human beings, they are extremely hard working, reliable, trustworthy people to work withCam Falloon (Founder - BFT)
