DAIRY FARMERS
Creating authentic brand connections across multiple sports
Dairy Farmers set out to connect with sports fans in a way that felt genuine, familiar, and grounded in everyday moments. The brief focused on partnering with elite athletes across different codes to deliver campaigns that felt natural to the talent and true to the brand. This included a campaign with Travis Head, alongside a dual-athlete activation featuring Isaac Heeney and Harry Grant, reaching cricket, AFL, and NRL audiences.
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Credible content that resonated across codes and communities
By aligning Dairy Farmers with athletes who naturally fit the brand, we delivered campaigns that felt relatable and earned attention. The work drove strong engagement across platforms, strengthened brand presence within Australian sport, and positioned Dairy Farmers as a trusted name that belongs in the sporting conversation.
